On Blogging

If you’re looking for some good blogs to read, it’s worth checking the Top 200 Church Blogs by Kent Shaffer.

If you’re a blogger, it’s worth reading some of Shaffer’s observations. Specifically:

• Blogs that have been successful for many years can afford to not post much and still rank high because they’ve earned a nice Google pagerank and stockpiled inlinks and RSS readers. After my light posting in 2010, I don’t deserve my ranking of #14, but having over 1,000 posts with strong search engine optimization sustains my traffic.
• Having a successful blog requires more luck or divine intervention than ever before. If you started blogging in 2000, you needed to be consistent to be successful. If you started in 2005, you needed to follow best practices. Now great content, consistency, best practices, and networking do not guarantee success. Some of the best blogs I have found do not appear on the list.

In other words, don’t get too discouraged if you’re not soaring up the list. Some of the best blogs out there will probably never be famous, but they’re still making a contribution.